How a Social Media Specialist Increased Brand Engagement by 300% [Case Study]

At Brand Mindz, we believe social media isn’t just about pretty posts—it’s about real results. In this case study, we’ll show how our Social Media Specialist in Tirunelveli helped The Thinkers Lab increase brand engagement by over 300% in just 30 days.

Whether you're a startup, tech company, or local business, this real example shows how social media marketing in Tirunelveli can help you grow your audience, build credibility, and turn followers into customers.

Understanding the Client – The Thinkers Lab

The Thinkers Lab is a cutting-edge digital innovation company known for building AI-driven products that blend creativity with deep tech. Their team designs powerful SaaS platforms using machine learning, generative AI, and secure cloud infrastructure. Their flagship projects include:

• Thinkly – an adaptive learning platform powered by AI/ML
• Shark Badges – a smart digital credentialing system
• Project Parrot – a fast, automated translation engine in 100+ languages
• interakt – a Gen-AI chat assistant that delivers fast, context-aware replies

Their work spans strategy, design, AI development, and cloud security—but their social media didn’t reflect this innovation or reach the right audience.

That’s when they turned to Brand Mindz, a trusted social media marketing company in Tirunelveli, to revamp their presence, showcase their products, and build a loyal digital following.

Our Goals for The Thinkers Lab

• Boost total brand engagement (likes, shares, comments)
• Grow their Instagram followers
• Educate the audience about their digital products
• Drive interest and signups for workshops/events

Step by Step Strategy We Used

1. Social Media Audit & Benchmarking
   We started by doing a complete audit of their Instagram:
   • Low engagement rate (0.4%)
   • No visual branding or content rhythm
   We compared their stats with other social media marketing companies in Tirunelveli to set realistic KPIs.
2. Custom Content Pillar Strategy
   Our Social Media Specialist in Tirunelveli created content pillars aligned with their brand:
   • Product deep dives (Thinkly, Shark Badges, Parrot, etc.)
   • Behind the scenes team culture
   • Quotes & ideas from innovators
   • Project launches and milestones
   • Testimonials from clients and partners
   We used branded templates, event photos, and animated visuals to stand out.
3. Trending Reels + Hashtag Strategy
   We created short Reels featuring:
   • AI use cases
   • Quick facts from their platforms
   • Day-in-the-life office clips
   We used targeted hashtags like:
   #TirunelveliStartups #AIInnovationIndia #SaaSInTirunelveli
   This helped us tap into an audience looking for social media marketing in Tirunelveli.
4. Custom Visuals & Interactive Stories
   To increase brand recall, we avoided stock images and created:
   • Infographics explaining their tools
   • “Coming Soon” countdowns for new launches
   • Interactive stories with Q&A and polls
   This built credibility and consistency on their page.
5. Engagement Boosters
   To build a loyal follower base, we introduced:
   • “Ask Me Anything” features
   • Team takeovers
   • Giveaways for early access users
   • Collab posts with founders and industry leaders
   DMs increased by 180% in just 30 days.

Why It Worked

This success wasn’t luck. It followed Google’s EEAT guidelines:

• Experience – Our team worked with 20+ tech & SaaS brands
• Expertise – Certified Social Media Specialist in Tirunelveli handled the project
• Authoritativeness – The Thinkers Lab now ranks on Instagram for branded keywords
• Trustworthiness – All results are based on Meta Business Suite data

Who Can Use This Strategy?

This approach works for:

• SaaS startups looking to build visibility
• Tech product companies launching new tools
• Schools & EdTech platforms in Tamil Nadu
• Creative studios, consultants, and cloud-based businesses

If you're looking for PPC or social media marketing in Tirunelveli, this model scales well across industries.

How Brand Mindz Can Help You

We’re more than a social media marketing company in Tirunelveli. We help brands grow with strategy, content, and measurable results.

With Us, You Get:

• ✅ Dedicated content manager & designer
• ✅ Weekly reports & analytics
• ✅ Branded carousels, Reels & visuals
• ✅ Local engagement strategies
• ✅ Monthly goal reviews and creative pivots

FAQs About Social Media Marketing in Tirunelveli

1. Can I grow my SaaS or tech brand with just Instagram?
Yes. Smart content strategy and Reels can build brand trust, especially for early-stage startups.

2. How fast can I see results?
Most of our clients see visible results in 30 to 45 days with consistent content.

3. What’s the cost of your service?
Our SMM plans start at ₹8,000/month, with custom options based on your goals.

Want Results Like The Thinkers Lab?
Book a FREE Social Media Audit
Get a Custom Growth Plan
Watch Your Brand Engagement Multiply

👉 Contact Brand Mindz – The Trusted Social Media Marketing Company in Tirunelveli. Let’s turn your social media into your strongest business tool.