Case study
The story behind the results
How Brandmindz Turned Meta Ads Into a High-Performing Lead Engine for a Construction Company
ClientHavona Groups
IndustryConstruction and Infrastructure
MarketsTamil Nadu and Tenkasi
ServicesManaging Meta Ads and Generating Leads
Campaign Duration31 Active Days
Project Overview
Havona Groups builds homes and offices and also provides design services. The company wanted more people to visit its website and enquire about its services.
Brandmindz worked with Havona Groups to reach two distinct markets: residential construction in Tenkasi and commercial construction in Tamil Nadu.
Separate Meta lead-generation campaigns were created for each market and service, using messaging designed for the audience and objective. The goal was to establish a measurable way to evaluate online advertising performance.
The Challenge
People often take time to choose a construction company. They want confidence in the company’s work and its ability to deliver the project they need.
Havona Groups needed to reach people planning homes or offices, generate a steady flow of service requests, communicate with audiences in different locations, and establish a reliable way to measure advertising performance.
Because the company had not used Meta ads before, the campaign had to be built from the ground up.
Objectives and Goals
Reach the Right People
Connect Havona Groups with people who may be looking to build homes or offices in their area.
Get Requests for Services
Use Meta lead-generation campaigns to turn interest into service enquiries.
Create a Way to Get New Customers
Set clear benchmarks for lead volume and acquisition cost, so the campaigns can be improved over time.
Approach
Separate Campaigns for Each Area and Service
Residential construction in Tenkasi and commercial construction in Tamil Nadu required different targeting and messaging. Separate campaigns made performance easier to measure for each audience.
Campaigns Focused on Generating Leads
Brandmindz used Meta’s lead-generation objective to create a clear path from ad to service enquiry, making it easy for interested people to submit their information.
Using Video to Communicate
Video advertising was used for commercial campaigns to communicate Havona Groups’ construction capabilities with market-specific messaging.
Monitoring Performance
The campaigns were monitored around the metrics that matter for lead generation: number of leads, cost per lead, reach, and audience engagement. These created benchmarks for ongoing optimisation.
The Results
337 Leads Generated
The campaigns generated 337 leads for Havona Groups’ residential and commercial construction services.
Cost per lead₹120–₹135
The campaigns reached 198,000+ people.
Performance in Context
The campaigns delivered a reported cost per lead of ₹120–₹135. This performance is specific to Havona Groups’ campaign; advertising results vary based on market, creative, offer, audience, competition, and measurement setup.
Business Impact
A Measurable Online Lead Channel
Brandmindz helped Havona Groups establish a Meta Ads channel for generating construction enquiries.
Efficient Lead Acquisition
Both campaigns generated leads at a measurable cost, creating a practical foundation for future improvements.
Market-Specific Insights
Separate campaigns for residential and commercial construction gave Havona Groups clearer insight into how different audiences responded.
Expanded Digital Visibility
The campaigns reached 198,000+ people, increasing Havona Groups’ visibility among potential construction customers.
Key Takeaways
Different Areas Need Different Strategies
Separate campaigns for residential and commercial construction enabled more focused targeting and messaging.
Lead Generation Needs Clear Goals
A conversion-focused campaign structure helped turn interest into service enquiries.
Visual Communication Matters
Video ads helped present Havona Groups’ construction capabilities and services.
Data Creates a Foundation for Growth
The campaign established lead-volume and acquisition-cost benchmarks that can inform future growth.
Brandmindz helped Havona Groups build a Meta Ads strategy for generating residential and commercial construction leads. The campaigns generated 337 leads, reached 198,000+ people, and achieved a reported cost per lead of ₹120–₹135.
Havona Groups now has an online lead channel that provides a strong foundation for future growth and improvement.
Get Similar Results
Turn Your Construction Business Into a Stronger Online Lead Channel
At Brandmindz, we combine targeting, creative communication, and performance-driven advertising to help construction businesses reach the right people and generate measurable service enquiries.
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