Cookie Policy
1. Purpose of This Policy
This Cookie Policy explains how Brand Mindz Global Technology Pvt Ltd (“Company”, “we”, “our”, or “us”) uses cookies and similar tracking technologies on its website to ensure functionality, security, performance optimization, and marketing effectiveness.
This policy is designed to comply with:
- India’s Digital Personal Data Protection Act, 2023 (DPDP Act)
- International data protection principles (GDPR-style consent)
- Google Ads, Meta Ads, and analytics platform requirements
This policy should be read in conjunction with our Privacy Policy and Terms & Conditions.
3. Categories of Cookies We Use
3.1 Strictly Necessary Cookies
These cookies are essential for the website’s core operations and security. They:
- Enable page navigation
- Support form submissions
- Protect against fraudulent or malicious activity
- Maintain session integrity
These cookies do not require user consent and cannot be disabled through cookie preferences.
3.2 Performance & Analytics Cookies
These cookies collect aggregated and anonymized data regarding:
- Website traffic
- User navigation behavior
- Page performance
- Error diagnostics
They help us improve website structure, content relevance, and user experience.
These cookies are deployed only after user consent, where required.
3.3 Functional Preference Cookies
These cookies allow the website to remember user choices, including:
- Language preferences
- Region or location settings
- Previously submitted form data
They enhance convenience but are not essential for website operation.
3.4 Advertising, Targeting & Measurement Cookies
These cookies are used to:
- Deliver relevant advertisements
- Measure campaign effectiveness
- Attribute conversions
- Limit repetitive advertising
They may track browsing behavior across websites and devices and are activated only with explicit consent.
4. Third-Party Cookies & Tools
We may allow trusted third-party service providers to place cookies or tracking technologies on our website. These may include:
- Analytics providers
- Advertising platforms
- CRM and marketing automation tools
Third-party cookies are governed by the respective provider’s privacy and cookie policies. We do not control how third parties use collected data.
5. Legal Basis for Cookie Processing
Cookies are processed based on:
- Explicit consent (analytics, marketing, preference cookies)
- Legitimate interest (essential website functionality and security)
- Legal compliance under applicable data protection laws
Users may withdraw consent at any time without affecting prior lawful processing.
6. Cookie Consent Management
Upon visiting our website, users are presented with a cookie consent mechanism allowing them to:
- Accept all cookies
- Reject non-essential cookies
- Customize cookie preferences
Consent choices are recorded and respected across future visits, subject to cookie expiration or policy updates.
8. Data Retention & Minimization
Cookies are retained only for the duration necessary to fulfill their intended purpose. We follow principles of:
- Data minimization
- Purpose limitation
- Storage limitation
Cookie lifespans vary depending on category and provider.
9. Cross-Border Data Transfers
Some cookies and analytics tools may process data on servers located outside India. Where applicable, we ensure reasonable safeguards consistent with applicable data protection standards.
10. Updates to This Cookie Policy
We may update this Cookie Policy to reflect:
- Legal or regulatory changes
- Operational updates
- Technology updates
- Business or operational requirements
Updates will be posted on this page with a revised “Last Updated” date. Continued use of the website constitutes acceptance of the revised policy.
11. Contact Information
For questions, concerns, or requests related to this Cookie Policy, please contact:
Brand Mindz Global Technology Pvt Ltd
Perungudi, Chennai, Tamil Nadu, India
Email: headoffice@brandmindz.com